Silverjet Cancels All Business Flights London Luton to New York, Dubai
| Silverjet was an all-business class airline which flew from London Luton to New York Newark and Dubai. Started in January 2007, Silverjet lasted until May 2008 leaving the UK with no independent all-business carriers. |
Silverjet flew twice daily from Luton LTN to New York Newark (EWR) and daily from Luton to Dubai (DXB).
Silverjet used Boeing 767-200s fitted with 100 seats in a 2x2x2 configuration. Each seat had a generous 75" seat pitch (almost flat) with its own back massager. Passengers got full gourmet dining and a hand-held in flight entertainment system with noise cancelling headphones.
Whilst competitors Maxjet and EOS flew out of Stansted, Silverjet were based at Luton - London's least busy commercial airport and also known as a hub for both budget airlines and private business jets. Silverjet's unique selling proposition was it had its own dedicated private terminal.
Silverjet passengers at LTN were able to check-in up to 45 minutes before with luggage and 30 minutes before with hand baggage only. Passengers at Newark and Dubai also experienced relatively fast check-in and boarding procedures. Silverjet had a lounge at Dubai airport's Executive Terminal. Arrival facilities (showers, food) at Luton were also available at the private terminal.
Ticket prices could be had for around £999 - £1,299 all-in return, with special offers as low as £799.
As was the case with ex-rival Maxjet, Silverjet's main operational weakness was a lack of spare aircraft - any mechanical problems was known to cause serious timetable delays or cancelled flights.
It seemed the tight credit market and high oil prices caught up with Silverjet. Their share price was down 90% from the offer price and was suspended a few days before announcing their liquidation.
Silverjet had excelled on customer service with rave reviews from passengers. It was certainly a welcome addition to the business airline travel market, particularly for those living to the north side of London - unfortunately they were not able to ride out the storm.
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