Silverjet - All Business Class Airline Stops Flights London to New York, Dubai
Silverjet was an all business class airline which ran services from London Luton to New York Newark and Dubai . The first London - New York flight took off in January 2007. Silverjet announced its liquidation on May 30th 2008 joining the likes of EOS Airlines and Maxjet as bankrupt all business airlines. Let's take a look back... |
Background on Silverjet
SilverJet (SIL.L) was a British registered airline listed on the UK's Alternative Investment Market (AIM). It had raised approximately £70m cash from both the market and via convertible loans to finance its operation - but in the end failiure to raise further funds stopped the airline from operating. Shares were suspended a few days before the liquidation was announced - shareholders will likely lose their investment.
Silverjet were leasing 3 Boeing 767-200 aircraft (ex-Thomsonfly) which were configured to 100 seats in a 2-2-2 formation. The planes were around 25 years old.
Seat pitch: 75" (seats not quite lie-flat)
Flight Services
Silverjet ran a twice daily service from London Luton (LTN) to New York Newark (EWR).
There was a daily Silverjet service from Luton to Dubai (DXB).
Prices
LTN - EWR return were priced at £999 / £1,199 / £1,999 all-in.
LTN - DXB return £999 / £1,299 / £2,199 all-in.
London - New York remains the most lucrative international route in air travel. Around 25 daily flights with circa 6,000 passengers
Dominated by British Airways (BA), Virgin Atlantic (VS) and American Airlines (AA) who had a combined 80% of the market. All business class airlines Silverjet, EOS and Maxjet had managed to get a 10% slice of the market before going under.
Silverjet Load Factor on London - New York routewas: 58% (first 12 months), 67% (April 2008).
Silverjet's demise leaves no all business class airlines running on the London - New York route. Only L'Avion serving Paris to New York remains.
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All Business Class Airline L'Avion - Cheap Flights Paris to New York
British Airways All Business Class London City to New York