Ever wondered which airline websites get the most web traffic?
The following list shows the 30 most visited airline websites in the world. The figures are sourced from SimilarWeb whose estimates happen to be fairly accurate in our experience. They only account for monthly desktop visitors, they do not include mobile visits.
Not surprisingly, you will find that the so-called budget airlines have relatively high traffic levels due to a large proportion of passengers booking directly. In fact budget airlines account for half of the top 10 on the list.
Top 30 Airline Websites
1. Ryanair (ryanair.com) – 26.2million
2. Southwest Airlines (southwest.com) – 20.6million
3. Delta Airlines (delta.com) – 15.9million
4. American Airlines (aa.com) – 15.4million
5. United Airlines (united.com) – 15million
6. AirAsia (airasia.com) – 14.7million
7. Easyjet (easyjet.com) – 13.7million
8. Wizzair (wizzair.com) – 12million
9. Turkish Airlines (turkishairlines.com) – 9.5million
10. Emirates (emirates.com) – 8.6million
11. Gol (voegol.com.br) – 8.3m
12. TAM (tam.com.br) – 8m
13. LAN (lan.com) – 7.7m
14. JetBlue (jetblue.com) – 7.6m
15. British Airways (britishairways.com) – 7.4m
16. Jetstar (jetstar.com) – 6.3m
17. Lufthansa (lufthansa.com) – 6m
18. Pegasus (flypgs.com) – 5.8m
19. US Airways (usairways.com) – 5.5m
20. Qatar Airways (qatarairways.com) – 5.4m
21. Vueling (vueling.com) – 5.2m
22. KLM (klm.com) – 4.8m
23. Aeroflot (aeroflot.ru) – 4.8m
24. Spirit (spirit.com) – 4.8m
25. ANA (ana.co.jp) – 4.7m
26. Azul (voeazul.com.br) – 4.7m
27. Saudia (saudiairlines.com) – 4.7m
28. Air Canada (aircanada.com) – 4.6m
29. Air France (airfrance.fr) – 3.8m
30. Cathay Pacific (cathaypacific.com) – 3.6m
No real surprise here that the number 1 traffic airline website belongs to Ryanair. The European no-frills heavyweight flies an average of 7 million passengers per month. Around 18 months ago it updated the ryanair.com website to a more stylish, clean and user-friendly site.
Following Ryanair are the 4 main US-based carriers which happen to carry more passengers than any other airlines worldwide – each well over 10 million per month. The remaining airlines in the top 10 are budget airlines AirAsia, Easyjet and Wizzair plus the fast-expanding Turkish and Emirates.
Airlines who use multiple country domains (examples are American Airlines and Air France) will slightly dilute traffic numbers to their main domain.
Finally, when considering the combined website traffic of the main European carrier groups we have:
British Airways-Iberia-Vueling (16.2 million),
Lufthansa-Germanwings-Swiss-Austrian (10.4 million)
Air France-KLM-Transavia (10.4 million)
stats from May 2015 from SimilarWeb